Customer Relationship Management

With a low‑code platform, you can build a modern CRM system that unifies sales, marketing, and customer service. The platform enables rapid process configuration, integration with external services, and a complete view of customer interactions.

Modeling Customer Interaction Workflows

A visual process designer allows you to build flows:

Lead → Contact → Deal → Contract signing → Post-sale service.

Any stage can be changed or extended without rewriting the entire system.

Customer Database Management

  • Unified customer database with a 360° profile
  • Automatic segmentation by sources and categories
  • Interaction history: calls, emails, meetings, chats

All customer data is available in a single view.

Sales and Deal Pipeline

  • Visual sales pipeline with stages
  • Automatic reminders and tasks for managers
  • Support for different deal scenarios (B2B, B2C)

Managers work faster; deals don't get lost.

Marketing and Communications

  • Email/SMS/Push campaigns
  • Integration with social networks and messaging apps
  • A/B testing and targeted campaigns

Marketing becomes personalized and manageable.

Customer Service and Support

  • Ticketing system for requests
  • SLA tracking and automatic ticket routing
  • Knowledge base and customer self-service

Support quality improves; response time decreases.

Integrations and Ecosystem

  • REST/SOAP APIs to connect with ERP, accounting, and BI
  • Integration with VoIP/telephony, chats, and chatbots
  • Integration with payment systems and e-commerce

The CRM becomes the center of the customer ecosystem.

Analytics and Reporting

Built‑in dashboards show:

  • Dashboards for sales, marketing, and service
  • Conversion by pipeline stages
  • LTV, CAC, and other customer-business KPIs

Executives see the real effectiveness of processes.

KPIs and Implementation Benefits

Companies that implemented CRM on NextGen achieve:

Deal Processing Time
40-60% Faster
Reduction in time to process deals
Sales Growth
15-25%
Thanks to transparent pipeline
Customer Retention
20-30%
Increase in retention rate
Marketing Cost Reduction
Up to 25%
Through segmentation and targeting
Launch of New Sales Channels
2-3 Faster
Acceleration of sales process rollouts